zero segmentation
zero segmentation
Zero Seg is a unified Dell.com format, where products targeted for home and business are organized in the same digital environment, without segmentation. The project was implemented at the beginning of 2022 and included all dell e-commerce platforms from all over the world.
My Role
Information Architecture, Content Strategy, User Interface & Interaction Design, User Testing
Why Unify?
It all begins with an idea. Maybe you want to launch a business.
Dell Prefered Account (DPA)
Dell Business Credit (DBC)
Data Analysis
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
