About the App

To contribute at this time where health is a total priority, designers need to think of strategies to improve people's ecosystem when facing a crisis. With that in mind, the university encouraged its to students propose design solutions related to our sanitary situation, resulting in Timing, a service for booking appointments with the aim of both reducing the number of people in small establishments, and ease the worry when making your purchases. Timing is an application that, following the guidelines of the World Health Organization, assists the consumer and the small commerce place to organize and maintain order in the face of this such a turbulent time. This application solution was recognized by the university as the best digital solution when facing a crisis such as the Pandemic.

My Role

Product Strategy, User Research, Interaction, Visual Design, Prototyping & Testing, Information Architecture

Understanding the problem

User Flow & Wireframing

Research

  • Anxiety : with people creating more and more social anxiety due to the possibility of contamination, the leak os services that provided that security, besides being delivery, left a gap on the market

  • The business owner point of view: we understand that people staying at home was the better option for the virus not to spread, but we have to face the reality that some people don't have that privilege and have jobs and small businesses to run. We understood the need for a solution that can ease their worry, even going out of the house, you being the consumer or the service provider. 

I conducted workshops and sketching sessions with voluntiers in the university, to map out the user flow and come up with a storyboard to capture the MVP based on the these users routines and possible needs during the day.

We identified the following key features:

  • Agenda to check up you bookings

  • Business Profile with opening hours and services/products provided

  • Chat feature to conect Business and Costumer

Solution

Takeaways

Working in a possible service that can help our society in this moment of need and encouraged by the university was an extremely growing learning curve. It was an eye-opening experience that taught me a lot about being lean and knowing when and where to focus your energy and efforts. Some key takeaways from this project are:

  • Focus on building an MVP. In academic projects like this, there is only so much time and effort that you can invest (especially when you're working full time!) so it's important to focus on the features that can deliver the highest value for your users.

  • Don't worry too much about the detail. Earlier in my journey, I made the mistake of worrying to much about the look of the UI, and beacause i was still new to prototyping softwares. Taking a step back and reassessing the user flows helped me to reprioritise the UX.

  • Focus on the problem. At the end of the day, it is your users pains that you will be solving for so keeping that front of mind is important as it's easy to lose sight of this when you're bogged down in the day to day.